The Prime Minister have named the nation-wide sanitation campaign from 15th September to 2nd October 2017 as “Swachhta Hi Seva”. This was coordinated by the Ministry of Drinking Water and Sanitation, the convening Ministry for the Swachh Bharat Mission.
The objective of the campaign was to mobilise people and reinforce the “Jan Andolan” for sanitation to contribute to Mahatma Gandhi’s dream of a Clean India. The participation ranged from the President of India to the common citizen and would involve Union Ministers, Governors, Chief Ministers, legislators, celebrities and top officials.